Advertising in developing and emerging countries : the economic, political and social context / edited by Emmanuel C. Alozie.

Includes bibliographical references and index.

Introduction: Global advertising and values / S.M. Mazharul Haque -- Advertising and globalization: the transmission of culture in Nigerian print advertising / Emmanuel C. Alozie -- Advertising in transition: a case study on Nigeria's burgeoning market / Olugbenga C. Ayeni -- Patterns of Arabic taste and popular culture: a social reading of Arabic commercials / Aliaa Dakroury -- Advertising in Israel: from traditional dilettantism to professional Westernism / Amir Hetsroni -- Cambodia: from conflict to consumerism, through chaos to progress / Jan Quarles -- The role of indirect advertising in establishing social legitimacy: an analysis of tobacco sponsorship in China / Amy O'Connor and Mary Frances Casper -- Advertising in Indonesia: balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism / Anuradha Venkateswaran -- The dynamics and entrepreneurship of advertising in India / Tej K. Bhatia and Mukesh Bhargava -- Advertising communication styles in Eastern Asia / Fei Xue -- Advertising practice in post-communist Kazakhstan: improvising on capitalist communications / Amos Owen Thomas -- Challenges and opportunities for advertising in Moldova: a nation in transition / Michael H. McBride -- Developments in advertising in a post-socialist environment: longitudinal analysis of Polish print ads / Elzbieta Lepkowska-White and Thomas G. Brashear -- Advertising in Slovenia: Eastern European spirit, Western European style / Michael H. McBride and Janez Damjan -- Multinational advertising agencies in Latin America: from historical development to present practices / Gladys Torres-Baumgarten -- An overview of advertising trends and strategies in Latin America: a Colombian case / Jaime S. Gomez -- Gender role and social power in African and North American advertisements / Bruce A. Huhmann and Jennifer J. Argo -- Exporting American advertising strategies: a comparative case study of the United States, Japan and New Zealand / Joseph P. Helgert and Anne Zahradnik -- Epilogue: Is there a common thread in international advertising? / Emmanuel U. Onyedike.