عرض عادي
Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton.
نوع المادة :
نصالسلاسل:Praeger series in political communicationالناشر:Westport, Conn. : Praeger Publishers, 2006الطبعات:3rd edوصف:xvi, 235 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780275989033 (hbk)
- 0275989038 (hbk)
- 9780275990046
- 0275990044
- JK2281 S49 2006
المحتويات:
1. Introduction : consultant-centered campaigns -- 2. The campaign plan -- 3. The context of the race -- 4. Demographic research : the theory of aggregate inference -- 5. Candidate and opposition profiles : looking at the record -- 6. Prior electoral targeting -- 7. Polling : the focus of strategic vision -- 8. General strategy -- 9. Fund-raising strategy and tactics -- 10. Strategic communications -- 11. News coverage -- 12. Returning to the grassroots -- 13. Conclusion : the future of political campaign organization.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JK2281 S49 2006 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011309789 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| JK2281 .S345 2016 Political campaigns in the United States / | JK2281 S49 2001 Campaign craft : the strategies, tactics, and art of political campaign management / | JK2281 S49 2001 Campaign craft : the strategies, tactics, and art of political campaign management / | JK2281 S49 2006 Campaign craft : the strategies, tactics, and art of political campaign management / | JK2281 S76 2003 Political polling : strategic information in campaigns / | JK2281 S76 2003 Political polling : strategic information in campaigns / | JK2316 C37 2006 Take it back : our party, our country, our future / |
Includes bibliographical references and index.
1. Introduction : consultant-centered campaigns -- 2. The campaign plan -- 3. The context of the race -- 4. Demographic research : the theory of aggregate inference -- 5. Candidate and opposition profiles : looking at the record -- 6. Prior electoral targeting -- 7. Polling : the focus of strategic vision -- 8. General strategy -- 9. Fund-raising strategy and tactics -- 10. Strategic communications -- 11. News coverage -- 12. Returning to the grassroots -- 13. Conclusion : the future of political campaign organization.
