The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs.
نوع المادة :
نصالناشر:Farnham, Surrey, England ; Burlington, VT : Gower, [2011]تاريخ حقوق النشر: copyright 2011وصف:xiv, 103 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781409423157 (hbk)
- 1409423158 (hbk)
- 9781409423164
- 1409423166
- HF5415.1255 S23 2011
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 S23 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011301169 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 S23 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011301168 |
Includes index.
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.
