Contemporary strategy analysis / Robert M. Grant.

Includes bibliographical references and index.

The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. * Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions * Features a new two-colour design throughout with high-spec artwork * Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these * Combines Grant{u2019}s renowned rigorous approach to business strategy analysis with lively examples of current practice . Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with intrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.