Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
نوع المادة :
نصالناشر:Boston : Pearson, 2014الطبعات:Sixth editionوصف:xxi, 682 pages : color illustrations ; 29 cmنوع المحتوى:- text
- unmediated
- volume
- 9780132784023
- 0132784025
- 9780133382129
- 0133382125
- TX911.3.M3 K68 2014
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | TX911.3.M3 K68 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000022374 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | TX911.3.M3 K68 2014 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000022373 |
Includes bibliographical references and index.
Understanding the hospitality and tourism marketing process -- Developing hospitality and tourism marketing opportunities and strategies -- Developing the hospitality and tourism marketing mix -- Managing hospitality and tourism marketing.
"Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments."--Publisher description.
