عرض عادي
Golden arches east : McDonald's in East Asia
نوع المادة :
نصالناشر:Stanford, CA : Stanford University Press, 1997. 1997وصف:xvi, 256 pages ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0804732051 (hbk) 0804732078 (pbk)
- TX945.5.M33 G65 1997
قائمة محتويات جزئية:
Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing: the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong: consumerism, dietary change, and the riseof a children's culture / James L. Watson -- McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul: food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan: changingmanners and etiquette / Emiko Obnuki-Tierney -- Afterword: swallowing modernity/ Sidney W. Mintz.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | TX945.5.M33 G65 1997 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000252398 |
Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing: the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong: consumerism, dietary change, and the riseof a children's culture / James L. Watson -- McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul: food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan: changingmanners and etiquette / Emiko Obnuki-Tierney -- Afterword: swallowing modernity/ Sidney W. Mintz.
