عرض عادي
Air wars : television advertising in election campaigns, 1952-1996 / Darrell M. West.
نوع المادة :
نصالناشر:Washington, D.C. : Congressional Quarterly, [1997]تاريخ حقوق النشر: copyright 1997الطبعات:2nd edوصف:xix, 243 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 1568023472 (hbk)
- 1568023464 (pbk)
- JF2112.A4 W47 1997
المحتويات:
Television Advertising in Election Campaigns: A History in Pictures -- 1. Rethinking Ads -- 2. Buying Air Time -- 3. Ad Messages -- 4. Media Coverage of Ads -- 5. Ad Watches and Voluntary Codes -- 6. Learning about the Candidates -- 7. Setting the Agenda -- 8. Changing the Standards -- 9. Playing the Blame Game -- 10. Advertising and Democratic Elections.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JF2112.A4 W47 1997 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000111095 |
Includes bibliographical references (pages 205-234) and index.
Television Advertising in Election Campaigns: A History in Pictures -- 1. Rethinking Ads -- 2. Buying Air Time -- 3. Ad Messages -- 4. Media Coverage of Ads -- 5. Ad Watches and Voluntary Codes -- 6. Learning about the Candidates -- 7. Setting the Agenda -- 8. Changing the Standards -- 9. Playing the Blame Game -- 10. Advertising and Democratic Elections.
