Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.

Includes index.

I: Preparation and strategy -- The innovation paradox -- Creating an efficient and effective innovation process -- Circle #1: finding the need -- Circle #2: formulating the idea -- Circle #3: successfully communicating (and profiting from) what you have come up with -- Constructing your innovation "portfolio" -- II: Tools and tactics -- Getting outside the jar: how to infuse outside experts into your innovation process -- Sustainable innovation: creating (and profiting) from a green, white space -- Introducing "the innovation power score"--a method for measuring the potential of your innovation -- Investools: a case study in putting your innovation process to work.

A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue.. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson and Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently?make that process a reality.