عرض عادي

Culture and public relations : links and implications / edited by Krishnamurthy Sriramesh and Dejan Vercic.

المساهم (المساهمين):نوع المادة : نصنصالسلاسل:Routledge communication seriesالناشر:New York : Routledge, 2012وصف:vi, 288 pages : illustrations ; 24 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 9780415887274 (pbk)
  • 0415887267
  • 9780415887267
الموضوع:تصنيف مكتبة الكونجرس:
  • HM1221 C85 2012
ملخص:Culture and Public Relations explores the impact of culture -- societal and organizational -- through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. --Publisher's description.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HM1221 C85 2012 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30010011078788
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HM1221 C85 2012 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 30010011078787
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HM1221 C85 2012 (إستعراض الرف(يفتح أدناه)) C.3 المتاح 30010011078785
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HM1221 C85 2012 (إستعراض الرف(يفتح أدناه)) C.4 المتاح 30010011119918
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HM1221 C85 2012 (إستعراض الرف(يفتح أدناه)) C.5 المتاح 30010011119793

Includes bibliographical references and indexes.

Culture and Public Relations explores the impact of culture -- societal and organizational -- through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. --Publisher's description.

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