Presidential candidate images / edited by Kenneth L. Hacker.

Includes bibliographical references and index.

Introduction: The continued importance of the candidate image construct / Kenneth L. Hacker -- Campaigns and candidate images in American presidential elections : computer content analysis / Susan A. Hellweg -- Presidential candidates' personal qualities : computer content analysis / William L. Benoit and John P. McHale -- Candidate images when things go sour : reaction to scandal / Carolyn L. Funk -- The "authentic candidate" : extending candidate image assessment / Allan Louden and Kristen McCauliff -- A dual processing perspective of candidate image formation / Kenneth L. Hacker -- The effects of advertising on presidential candidate images / Lynda Lee Kaid and Mike Chanslor -- Presidential debates and candidate image formation : 1992, 1996, 2000 / Walter R. Zakahi -- Interpersonal communication styles of political candidates : predicting winning and losing candidates in three U.S. presidential elections / Timothy Stephen ... [and others] -- Meta analysis of presidential candidate images / Susan A. Hellweg and Brian H. Spitzberg -- Using cognitive measurement for analysis of candidate images / Kenneth L. Hacker -- Measuring candidate images with semantic differentials / Lynda Lee Kaid -- Conclusion: Present and future directions for candidate image research / Kenneth L. Hacker.