Corporate strategic communication : a general social and economic theory / Richard Stanton.

Includes bibliographical references (pages 193-199) and index.

Introduction: a grand strategy for profitable corporate communication -- A brief history of corporate communication -- Reverse engineering corporate strategic communication -- A new theory for corporate strategic communication -- Stakeholders: their identification and relevance -- Stakeholder engagement and management -- Grand strategy, narrative theory and taxonomies of corporate strategy selection -- The relevance of Mayhew's rhetorical practices -- Corporate social responsibility -- Structuring reporting mechanism and the functions of corporate communication -- Assessments and challenges.

This book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.