Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.

Includes bibliographical references (pages [141]-142) and index.

"Focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication ... This book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments"--Publisher abstract.

Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources.