Winning corporate reputation strategies : lessons from Asia Pacific / edited by Mark Chong and Jin Montesano.
نوع المادة : نصالناشر:Singapore : McGraw-Hill, [2012]تاريخ حقوق النشر: ©2012وصف:xx, 178 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780071327039
- 0071327037
- HD59.2 .W56 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59.2 .W56 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000017776 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59.2 .W56 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000017777 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59.2 .W56 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30020000017778 |
Includes bibliographical references and index.
Pollution and the Fragrant Harbor -- Why China Light and Power's Stakeholder Engagement with Customers May Help Clear the Air in Hong Kong. -- Ensuring Corporate Sustainability through Social Responsibility -- Diageo and Responsible Drinking Communicating with the Asian Customer -- Lessons from the Agrifood Sector. -- Cosmetic Regulatory Harmonization in ASEAN -- A View from Industry. -- Building Corporate Reputation through Community Involvement and Strategic Partnerships -- Kraft Hope Kitchens in China. -- Infusing Corporate Values and Delivering Brand Promise -- Singapore Airlines' Experience. -- Five Roles of Social Media in Managing a Company's Reputation Challenges. -- Corporate Affairs in India -- Moving from a Shareholder to a Stakeholder World. -- Corporate Affairs in China Index