Winning corporate reputation strategies : lessons from Asia Pacific / edited by Mark Chong and Jin Montesano.

Includes bibliographical references and index.

Pollution and the Fragrant Harbor -- Why China Light and Power's Stakeholder Engagement with Customers May Help Clear the Air in Hong Kong. -- Ensuring Corporate Sustainability through Social Responsibility -- Diageo and Responsible Drinking Communicating with the Asian Customer -- Lessons from the Agrifood Sector. -- Cosmetic Regulatory Harmonization in ASEAN -- A View from Industry. -- Building Corporate Reputation through Community Involvement and Strategic Partnerships -- Kraft Hope Kitchens in China. -- Infusing Corporate Values and Delivering Brand Promise -- Singapore Airlines' Experience. -- Five Roles of Social Media in Managing a Company's Reputation Challenges. -- Corporate Affairs in India -- Moving from a Shareholder to a Stakeholder World. -- Corporate Affairs in China Index