Microtrends squared : the new small forces driving the big disruptions today / Mark Penn ; with Meredith Fineman.

Includes bibliographical references (pages 357-394) and index.

The building blocks of change today -- Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds -- Health and diet. Pro-proteiners ; Guys left behind ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors -- Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires -- Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers -- Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters -- Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires -- Conclusion : taming our microtrends.

Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.