Information communication technologies and emerging business strategies / [edited by] Shenja van der Graaf, Yuichi Washida.

Includes bibliographical references and index.

"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.

Sect. I. Innovation, communication technologies, and consumer clusters -- Ch. I. Propagating the ideal : the mobile communication paradox / Imar de Vries -- Ch. II. Beauty and the nerd : ethnographical analyses in the Japanese digitalization / Gaby Anne Wildenbos and Yuichi Washida -- Ch. III. The right of interpretation : who decides the success of picture mail? / Michael Bjorn -- Ch. IV. Foreseeing the future lifestyle with digital music : a comparative study between mobile phone ring tones and hard-disk music players like iPod / Masataka Yoshikawa -- Sect. II. Commerce, community, and consumer-generated content -- Ch. V. "You're in my world now" : ownership and access in the proprietary community of an MMOG / Sal Humphreys.