Building your business through export / John Westwood.

Includes index.

Introduction -- Why start exporting -- How to get started -- How to decide which markets to consider first -- Researching the market -- Developing an export strategy and preparing an export plan -- Entry strategies for overseas markets -- Setting up and managing overseas distribution -- Sales promotion -- Selling goods online -- Quoting for international business -- Moving your goods -- Managing the risks of exporting -- Individual export markets -- Appendix 1 Example of the types of government support services available to exporters -- Appendix 2 Example of a complete export plan -- Appendix 3 Example of an export marketing plan.