Global and multicultural public relations : strategies in transnational corporations, governments, nongovernmental and multilateral organizations, agencies / Juan-Carlos Molleda, Sarabdeep K. Kochhar.

Includes bibliographical references and index.

Machine generated contents note: Chapter 1 Introduction and overview of global and multicultural public relations Chapter 2 Research, measurement, and evaluation in global public relations Chapter 3 Role of national culture and sub-cultures in global public relations Chapter 4 Professionalism and ethical reasoning Chapter 5 Transnational corporations and global public relations agencies Chapter 6 Nongovermental organizations (ngos), multilateral organizations (mos), And activist networks Chapter 7 Coordination and control, standardization and localization Chapter 8 Cross-national conflict shifting: how to manage transnational crises Chapter 9 Corporate social responsibility, sustainability, and multi-sector partnerships Chapter 10 Employee communication and global teams Chapter 11 Technology, social media, and big data in international public relations Chapter 12 Public diplomacy and corporate foreign policy in government institutions and agencies.

"-Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world. -Emergent technologies are dramatically speeding up the development and increasing the reach of organizations, media outlets, citizens, and consumers, which facilitate the exchange of contents from one location to multiple locations instantaneously. -Communication conglomerates, global agencies, and network of independent agencies are major players and influencers in the public relations industry worldwide. -Since the 1940s, European and North American professional associations have made significant contributions to modern and strategic public relations as a profession and to the career development of national and international practitioners. -All types of organizations practice global and multicultural public relations, including government and non-governmental organizations, multilateral organizations, multinational corporations, and agencies. -The complexity of public relations programs increases when organizations operate across borders because of the existence and dynamism of home, host, and transnational stakeholders or publics"-- Provided by publisher.