Measuring psychological responses to media messages / edited by Annie Lang.
نوع المادة :
نصالسلاسل:LEA's communication seriesالناشر:Hillsdale, N.J. : Erlbaum Associates, 2011وصف:x, 244 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0805807179
- 9780415515566 (pbk)
- P96.P75 M33 2011
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.P75 M33 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011077418 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.P75 M33 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011077417 |
Includes bibliographical references and indexes.
1. Think-Aloud and Thought-List Procedures in Investigating Mental Processes / Michael A. Shapiro -- 2. Continuous Response Measurement (CRM): A Computerized Tool for Research on the Cognitive Processing of Communication Messages / Frank Biocca, Prabu David and Mark West -- 3. Using Eyes on Screen as a Measure of Attention to Television / Esther Thorson -- 4. Secondary Reaction-Time Measures / Michael D. Basil -- 5. What Can the Heart Tell Us About Thinking? / Annie Lang -- 6. Electrodermal Measurement: Particularly Effective for Forecasting Message Influence on Sales Appeal / Robert Hopkins and James E. Fletcher -- 7. Signal Detection Measures of Recognition Memory / Michael A. Shapiro -- 8. The Time Needed to Answer: Measurement of Memory Response Latency / Glen T. Cameron and David A. Frieske -- 9. Designing Experiments That Assess Psychological Responses to Media Messages / Byron Reeves and Seth Geiger -- 10. Detection and Modeling of Time-Sequenced Processes / James H. Watt -- 11. Measuring Children's Cognitive Processing of Television / Elizabeth Pugzles Lorch -- 12. Comments on Setting up a Laboratory / Annie Lang.
