Advertising : strategy, creativity and media / Chris Fill, Graham Hughes, Scott De Francesco.
نوع المادة : نصالناشر:Harlow : Pearson Education, 2013وصف:xxii, 394 pages : color illustrations ; 27 cmنوع المحتوى:- text
- unmediated
- volume
- 9780273760894 (pbk.)
- 0273760890 (pbk.)
- HF5823 F55 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 F55 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011081442 |
Includes bibliographical references and index.
"The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects."--Publisher's website.