Global media and public diplomacy in Sino-Western relations / edited by Jia Gao, Catherine Ingram and Pookong Kee.

Includes bibliographical references and index.

Transforming Sino-Western relations through global media and public diplomacy / Jia Gao, Catherine Ingram and Pookong Kee -- China's soft power : a mid-term assessment / Gary Rawnsley -- Towards increased diversification and sophistication : trends and issues in China's public diplomacy / Juyan Zhang -- Exercising public diplomacy in domestic dispute : the frames of cross-strait relations by the Taiwan Affairs Office during the Chen Shui-Bian administration / Sow Keat Tok and Tianru Guan -- Foreign capital in the Chinese media market after joining the world trade organisation : co-produced films in public diplomacy and investment polices / Claire Seungeun Lee -- The impact of China's foreign policy on war reporting / Shixin Ivy Zhang -- Chinese state-owned media going abroad : a case study of Australia / Peter Cai -- When a rising giant tries to smile : explaining the quixotic quest of China's media diplomacy in Australia and beyond / Yi Wang -- Conservative popular journalism, public diplomacy, and the search for an alternative Chinese modernity : revisiting the global times / Chengju Huang -- In the name of the nation : the development of China's international propaganda from the late-Qing to the end of World War II / Shuge Wei -- Communication and understanding : a Chinese perspective on information flows in a converged world / Jianguo Deng and Shaode Qin.