Doing ethics in media : theories and practical applications / Jay Black, Chris Roberts.

Includes bibliographical references and index.

Question 1: What{u2019}s Your Problem? Ethics and Moral Reasoning Question 2: Why Not Follow the Rules? Codes of Ethics and Justification Models Media Traditions and the Paradox of Professionalism Question 3: Who Wins, Who Loses? Moral Development and the Expansion of Empathy Loyalty and Diversity Question 4: What{u2019}s it Worth? Personal and Professional Values Truth and Deception Privacy and Public Life Persuasion and Propaganda Question 5: Who{u2019}s Whispering in Your Ear? Consequentialism and Utility Deontology and Moral Rules Virtue, Justice, and Care Question 6: How{u2019}s Your Decision Going to Look? Accountability, Transparency, and Credibility

Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions{u2014} the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: {u2022} What{u2019}s your problem? {u2022} Why not follow the rules? {u2022} Who wins, who loses? {u2022} What{u2019}s it worth? {u2022} Who{u2019}s whispering in your ear? {u2022} How{u2019}s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: {u2022} Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. {u2022} A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. {u2022} Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. {u2022} A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor{u2019}s manual, sample syllabi and more. www.routledge.com/textbooks/black {u2022} A second website with continuously updated examples, case studies, and student writing {u2013} www.doingmediaethics.com.