Techno politics in presidential campaigning : new voices, new technologies, and new voters / edited by John Allen Hendricks and Lynda Lee Kaid.

Includes bibliographical references and index.

Preface New Technologies Chapter 1 "Shaping the New Presidential Campaign" John Allen Hendricks and Lynda Lee Kaid Chapter 2 "From Soundbite to Textbite: Election {u2019}08 Comments on Twitter" Monica Ancu Chapter 3 "The Web 2.0 Election: Voter Learning in the 2008 Presidential Campaign" Terri L. Towner and David A. Dulio Chapter 4 "Evaluating Candidate E-Mail Messages in the 2008 U.S. Presidential Campaign" Andrew Paul Williams and Evan Serge New Voices and New Voters Chapter 5 "Campaign 2008: Comparing YouTube, Social Networking and Other Media Use Among Younger and Older Voters" Paul Haridakis and Gary Hanson Chapter 6 "When Bloggers Attack: Examining the Effect of Negative Citizen-Initiated Campaigning in the 2008 Presidential Election" Timothy Fung, Emily Vraga, and Kjerstin Thorson Chapter 7 "New Voices and New Voters: Ethno-Technology in Reactions to Candidate Messages in the 2008 Campaign" Hyun Jung Yun, Amy Jasperson, and Sindy Chapa New Technologies and New Voices in Debates Chapter 8 "CNN{u2019}s Dial Testing of the Presidential Debates: Parameters of Discussion in Tech Driven Politics" Rita Kirk and Dan Schill Chapter 9 "New Media{u2019}s Contribution to Presidential Debates" Pamela Jo Brubaker Chapter 10 "The Biden-Palin 2008 Vice Presidential Debate: An Examination of Gender and Candidate Issue Expertise" Mitchell S. McKinney and Mary C. Banwart Media Representations and Voter Engagement Chapter 11 "Just a Hockey Mom with a Gun: Competing Views of Sarah Palin on CNN and FOX" Maridith Dunton Miles, Lynda Lee Kaid, and Kendall Sharp Chapter 12 "International Coverage of the U.S. Presidential Campaign: Obamamania Around the World" David Painter, Eisa Al Nashmir, Jesper Strömbäck, Juliana Fernandes, Zheng Xiang, and Ji Young Kim.

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting {u2013} to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.