Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
نوع المادة : نصالناشر:Hoboken, N.J. : Wiley, [2011]تاريخ حقوق النشر: copyright 2011الطبعات:Rev. and updatedوصف:xxiii, 296 pages ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780470638842 (pbk)
- 0470638842 (pbk)
- HF5415.1265 Q83 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 Q83 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000017847 |
Includes bibliographical references (pages 283-291) and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Other insights and FAQs -- Socialnomics summary.
Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.