The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
نوع المادة : نصالناشر:Lanham : Scarecrow Press, [2012]تاريخ حقوق النشر: copyright 2012وصف:xi, 198 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780810884069 (cloth : alk. paper)
- HF5813.U6 A733 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.U6 A733 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011134064 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.U6 A733 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011138493 |
Includes bibliographical references (pages 175-183) and index.
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord and Thomas Advertising Agency's influence on advertising -- The rise of Procter and Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.