Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.

Revised edition of Social communication in advertising, 2005.

Includes bibliographical references and index.

Fourth edition revised by Kyle Asquith.

Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index.

"Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through social media. With several new chapters on the rise of the internet, mobile technology, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the twenty-first century"-- Provided by publisher.