عرض عادي
Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.
نوع المادة :
نصالناشر:Harlow, Essex : Pearson Education, [2013]تاريخ حقوق النشر: ©2013الطبعات:Arab world edوصف:936 pages : illustrations ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9781408272367
- 1408272369
- HF5415.2 .M29 2013
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .M29 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000015998 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .M29 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000014343 |
"Authorized adaptation from the United States edition, entitled Marketing Research, 6th edition"--Title page verso.
Includes bibliographical references (pages 851-888) and index.
"While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
