Public relations made easy / Entrepreneur Press and Roscoe Barnes III.

Includes bibliographical references (pages 115-120) and index.

The 22 most common mistakes made in publicity campaigns -- The 13 essential tools for launching an effective publicity campaign -- 11 tips for crafting a slogan or unique sales message for your business -- 10 things you should know about press kits -- 5 simple steps to writing the ultimate press release -- 15 tips for handling the press interview -- 9 easy ways to beef up your web site for maximum exposure -- 8 important facts about publishing newsletters -- 10 quick tips for designing a promotional brochure -- 10 pointers for using tip sheets and articles for lasting exposure -- Proven ways to talk your way into the limelight -- 7 tips for a column for magazines, newletters, or your local newspaper -- 12 things you should know about writing and publishing books -- 12 cost-cutting ideas for promoting your message -- 7 exciting tips for collecting and using good testimonials -- 15 tips for launching an effective publicity campaign.