عرض عادي
Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville.
نوع المادة :
نصالناشر:Los Angeles : SAGE, [2014]وصف:vii, 255 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 1412997615 (pbk)
- 9781412997614 (pbk)
- HF5415 B455697 2014
المحتويات:
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 B455697 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100309694 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 B455697 2014 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 300100317860 |
Includes bibliographical references and index.
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
