Backstage Wall Street : an insider's guide to knowing who to trust, who to run from, and how to maximize your investments / Joshua M. Brown.

Includes index.

The people. Other people's money ; In the beginning ; Brokerage oceanography ; Of brokers and advisors ; Blue-collar Wall Street ; Mamas don't let your babies grow up to be brokers ; How I learned to close anyone -- The product. Brokerage goes digital ; Unity creates strength ; Wholesalers and the brokers who love them ; The feeling is mutual ; Your fellow fund shareholders ; The greatest financial innovation in 70 years ; A pill for every ill -- The pitch. The image ; Tales from the sell-side ; Ranking for banking ; The global settlement ; Storytime ; The straight line -- The promise. Staying out of the murder holes ; Today and tomorrow ; Breakaway.

Provides an insider's look at Wall Street and the investment business, and offers advice on how to avoid the marketing schemes and make smart investment decisions.