Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.
نوع المادة : نصالناشر:Oxford ; New York : Oxford University Press, 2007وصف:xvii, 538 pages : color illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 0199265852 (pbk)
- 9780199265855 (pbk)
- HF5415.1265 G39 2007
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 G39 2007 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000082628 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 G39 2007 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000264847 |
Includes bibliographical references and index.
1: Principles and Drivers of the New Marketing Environment -- 2: Strategy and Models for the Virtual World -- 3: Online Marketing Planning Issues -- 4: Online Marketing Research - Principles and Practice -- 5: Online Buyer Behaviour -- 6: Positioning for Traffic and Profit. Search Engine Optimisation -- 7: Permission and Personalisation Online -- 8: Website Development - Design and Content -- 9: The Online Product -- 10: Pricing Issues on the Web -- 11: Online Communication Tools -- 12: Online Distributuion and Procurement -- 13: Online Marketing Legal Issues.
"Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences."