Advances in international marketing. Volume 8, 1996 / volume editor, Tage Koed Madsen.

Includes bibliographical references.

"This special volume of Advances in International marketing is guest edited by Tage Koed Madsen of Odense University and reports on the 1995 meeting of the Consortium for International marketing Research (CIMaR)."

Introduction : export and internationalization research -- enrichment and challenges / Tage Koed Madsen -- The born global firm : a challenge to traditional internationalization theory / Gary A. Knight and S. Tamer Cavusgil -- Export strategies and export performance : an empirical investigation of a products/markets typology / Catherine N. Axinn, Thomas Noordewier, and J.M.J. Sinkula -- Linking business relationships to marketing strategy and export performance : a proposed conceptual framework / Felicitas U. Evangelista -- Assessing export performance measurement / Paul Matthyssens and Pieter Pauwels -- Instrumental conceptual, and symbolic use of export information : an exploratory study of U.K. firms / Adamantios Diamantopoulos and Anne L. Souchon -- Determining cross-cultural metric equivalence in survey research : a new statistical test / Michael R. Mullen, George R. Milne, and Nicholas M. Didow -- Export pricing strategy-performance relationship : a conceptual framework / M.B. Myers and S. Tamer Cavusgil -- The harmonization of export controls in the European Union / Lothar Weinland.