The SAGE handbook of public opinion research / edited by Wolfgang Donsbach and Michael W. Traugott.

Includes bibliographical references and index.

The Public and Public Opinion in Political Theories - Vincent Price The Deliberating Public and Deliberative Polls - Peter Neijens The News as a Reflection of Public Opinion - Thomas E. Patterson Advocacy: Alternative Expressions of Public Opinion - Kurt Lang and Gladys Engel Lang Studying Elites vs. Mass Opinion - Ursula Hoffmann-Lange The Internet as a New Platform for Expressing Opinions and as a New Public Sphere - Bernhard Debatin Popular Communication and Public Opinion - Debra Merskin and Jonathan David Tankel The Historical Roots of Public Opinion Research - Anthony Oberschall Mass-observation and Modern Public Opinion Research - Murray Goot The Start of Modern Public Opinion Research - Hans L. Zetterberg Public Opinion Research in Emerging Democracies - Robert Mattes Knowledge and Attitudes - Penny S. Visser, Allyson Holbrook and Jon A. Krosnick Conceptions of Attitudes and Opinions - Roger Tourangeau and Mirta GaleA ic Theories on the Perception of Social Reality - William P. Eveland Carroll J. Glynn Pluralistic Ignorance and Nonattitudes - Patricia Moy Spiral of Silence Theory - Dietram A. Scheufele Public Opinion and the Third-person Effect - Albert C. Gunther, Richard M. Perloff and Yariv Tsfati Effects of the News Media on Public Opinion - Hans Mathias Kepplinger Agenda-setting, Framing and Priming - Patrick Roessler The Methodological Strengths and Weaknesses of Survey Research - Herbert Weisberg The Uses and Misuses of Polls - Michael W. Traugott Face-to-face Surveys - Jennifer Dykema, Danna Basson and Nora Cate Schaeffer Surveys by Telephone - Paul J. Lavrakas Self-administered Paper Questionnaires - Don A. Dillman and Nicholas L. Parsons Internet Surveys - Vasja Vehovar, Katja Lozar Manfreda and GaA per Koren Different Survey Modes and International Comparisons - Yang-chih Fu and Yun-han Chu Sampling - Colm O'Muircheartaigh Survey Non-response - Adam J. Berinsky Split ballots as an Experimental Approach to Public Opinion Research - Thomas Petersen Panel Surveys - Jochen Hansen Focus Groups and Public Opinion - David L. Morgan and Collin E. Fellows Content Analyses and Public Opinion Research - Winfried Schulz Designing Reliable and valid Questionnaires - Kenneth A. Rasinski The Psychology of Survey Response - Norbert Schwarz The use of Scales in Surveys - Michael Hader The use of Visual Materials in Surveys - Thomas Petersen Validation Studies - Michael W. Traugott Identifying Value Clusters in Societies - Hans L. Zetterberg The Legal Status of Public Opinion Research in the World - Wolfgang Donsbach and Uwe Hartung Attitudes of the Public Towards Public Opinion Research and Polling - Anne Hildreth Attitudes of Journalists Toward Public Opinion Research - David H. Weaver Codes of Ethics and Standards in Survey Research - Tom W. Smith Archiving Poll Data - Wolfgang Jagodzinski and Meinhard Moschner The News Media's use of Opinion Polls - Frank Brettschneider The use of Surveys by Governments and Politicians - Robert M. Eisinger The use of Public Opinion Research in Propaganda - Michael Kunczik and Eva Johanna Schweitzer The Effects of Published Polls on Citizens - Sibylle Hardmeier The use of Surveys as Legal Evidence - Anne Niedermann Public Opinion and the Economy - Lutz M. Hagen Marketing Research - Humphrey Taylor Social Indicators and the Quality of Life - John P. Robinson, Kenneth C. Land and Steven Martin Assessing Long-term Value Changes in Societies - Ottar Hellevik Exit Polls and Pre-election Polls - Kathllen A. Frankovic International Comparative Surveys: Their Purpose, Content and Methodological Challenges - Marta Lagos The use of Voter Research in Campaigns - Fred Steeper