Challenging extremist views on social media : developing a counter-messaging response / Jan-Jaap van Eerten, Bertjan Doosje with the cooperation of Elly Konijn, Beatrice de Graaf & Mariëlle de Goede

Includes bibliographical references and index

Radicalization, narratives and social media -- Counter-narrative campaigns as a tool for radicalization prevention or de-radicalization? -- Developing a counter-narrative campaign -- Determining campaign effectiveness -- The role of the government

"This book is a timely and significant examination of the role of counter-messaging via social media as a potential means of preventing or countering radicalization to violent extremism. In recent years, extremist groups have developed increasingly sophisticated online communication strategies to spread their propaganda and promote their cause, enabling messages to be spread more rapidly and effectively. Counter-messaging has been promoted as one of the most important measures to neutralize online radicalizing influences and is intended to undermine the appeal of messages disseminated by violent extremist groups. While many such initiatives have been launched by Western governments, civil society actors, and private companies, there are many questions regarding their efficacy. Focusing predominantly on efforts countering Salafi-Jihadi extremism, this book examines how feasible it is to prevent or counter radicalization and violent extremism with counter-messaging efforts. It investigates important principles to consider when devising such a program. The authors provide both a comprehensive theoretical overview and a review of the available literature, as well as policy recommendations for governments and the role they can play in counter-narrative efforts"--Back cover