Transmedia work : privilege and precariousness in digital modernity / Karin Fast and Andre Jansson.

Includes bibliographical references and index.

Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of illustrations; Acknowledgements; 1. Why transmedia work matters; The book's key contributions; What is transmedia work?; Structure of the book: a social critique of transmedia work; Four settings of occupational privilege; 2. Understanding transmediatization; Current issues of transmedia identity; From mediatization to transmediatization; Transmedia and the coming of digital modernity; Conclusion; 3. The rise of transmedia work; What is 'going on' with work?; The problems of contextualization

The mass media work regime: mechanization and electrificationThe transmedia work regime: digitalization and datafication; Conclusion; Notes; 4. Discourses and materialities of transmedia work; 'Connect or perish': transmedia work in tech-utopia; 'Do-what-you-love': transmedia work re-embedded; Technology and coworking discourse as legitimization of transmediatization; Why promises might break -- a cultural-materialist critique; Concluding remarks; 5. Transmedia work as recognition work; From recognition to strategic recognition work

Managing elasticity and visibility: gendered transmedia work in the United Nations systemAlone with transmedia: managing artistic recognition from the margins; Conclusion; 6. The social costs of transmedia work; Transmedia managers: mobile business work in the borderlands; Transmedia entrepreneurs: music work in the 'gig economy'; On the social consequences of transmediatization; Conclusion; 7. How transmedia work changes modern society; Entangled lives as a threat to occupational privilege; Four elementary types of transmedia work; Design for a better life with transmedia

Expanding the agenda: counter-movements and sub-structures of transmedia workReferences; Index

In Transmedia Work Karin Fast and Andrae Jansson explore several key questions that frame the study of the social and cultural implications of a digital, connected workforce. How might we understand 'privilege' and 'precariousness' in today's digitalized work market? What does it mean to be a privileged worker under the so-called connectivity imperative? What are the social and cultural forces that normalize the appropriation of new media in, and beyond, the workplace? These key questions come together in the notion of transmedia work - a term through which a social critique of work under digital modernity can be formulated. Transmedia work refers to the rise of a new social condition that saturates many different types of work, with various outcomes. In some social groups, and in certain professions, transmedia work is wholeheartedly embraced, while it is questioned and resisted elsewhere. There are also variations in terms of control; who can maintain a sense of mastery over transmedia work and who cannot? Through interviews with cultural workers, expatriates, and mobile business workers, and ancillary empirical data such as corporate technology and coworking discourse, Transmedia Work is an important addition to the study of mediatization and digital culture.

Karin Fast is Senior Lecturer in Media and Communication Studies and part of the Geomedia Research Group at Karlstad University, Sweden. Her research interests include mediatization, work, transmediality, media geographies, and cultural industries. Her work on labour, mediatization, transmediality, and cultural industries has been published in numerous journals, including Communication Theory; Media, Culture & Society and International Journal of Cultural Studies. Andr�ae Jansson is Professor of Media and Communication Studies and Director of the Geomedia Research Group at Karlstad University, Sweden. His most recent books include Mediatization and Mobile Lives: A Critical Approach (2018) and Cosmopolitanism and the Media: Cartographies of Change (2015, with M. Christensen).

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