Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.
نوع المادة : نصالناشر:London ; New York : Routledge, 2009وصف:xx, 297 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780415453295
- 0415453291
- 9780415453301
- 0415453305
- 9780203893036
- 0203893034
- GV716 .F473 2009
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | GV716 .F473 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000014332 |
Includes bibliographical references (pages 281-286) and index.
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its instructive approach makes it a useful manual for professionals and resource for academics.