عرض عادي

Consumer research methods / edited by James Fitchett, Andrea Davies.

المساهم (المساهمين):نوع المادة : نصنصالسلاسل:Sage benchmarks in social research methodsالناشر:London : SAGE, 2013وصف:4 volume ; illustrations (black and white) ; 25 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 1446208508 (set)
  • 9781446208502 (set)
الموضوع:تصنيف مكتبة الكونجرس:
  • HF5415.32 C667 2013
ملخص:Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب معلومات المجلد رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) vol.1 C.1 Library Use Only | داخل المكتبة فقط 300100309120
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) vol.2 C.1 Library Use Only | داخل المكتبة فقط 300100318112
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) vol.3 C.1 Library Use Only | داخل المكتبة فقط 300100318109
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) vol.4 C.1 Library Use Only | داخل المكتبة فقط 300100318110

Includes bibliographical references.

Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.

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