عرض عادي
Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
نوع المادة :
نصالناشر:Westport, Conn. : Praeger, 2003وصف:xii, 241 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 1567206409 (hbk)
- HF5415.127 M535 2003
المحتويات:
1. The Basis for Competitive Lifestyle Market Segmentation Strategies -- 2. Lifestyles and Decision Making -- 3. Purchasing Behaviour -- 4. Changing Values and Lifestyles -- 5. Subcultural Segmentation and Targeting Changing Lifestyles of the Singles Market -- 6. Targeting the Changing Lifestyles of Children, Tweens, Teens, and College Markets -- 7. Targeting the Changing Lifestyles of the Senior Market -- 8. Culture and Targeting the Changing Lifestyles of the Black and Hispanic Markets -- 9. Social Class and Targeting the Changing Lifestyles of the Asian, Jewish, and Italian, Markets.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.127 M535 2003 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011075762 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.127 M535 2003 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011075761 |
Includes bibliographical references (pages [221]-227) and index.
1. The Basis for Competitive Lifestyle Market Segmentation Strategies -- 2. Lifestyles and Decision Making -- 3. Purchasing Behaviour -- 4. Changing Values and Lifestyles -- 5. Subcultural Segmentation and Targeting Changing Lifestyles of the Singles Market -- 6. Targeting the Changing Lifestyles of Children, Tweens, Teens, and College Markets -- 7. Targeting the Changing Lifestyles of the Senior Market -- 8. Culture and Targeting the Changing Lifestyles of the Black and Hispanic Markets -- 9. Social Class and Targeting the Changing Lifestyles of the Asian, Jewish, and Italian, Markets.
