Content strategy for the Web / Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook.
نوع المادة :
نصالناشر:Berkeley, CA : New Riders, [2012]تاريخ حقوق النشر: copyright 2012الطبعات:2nd edوصف:xviii, 197 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780321808301 (pbk)
- 0321808304 (pbk)
- TK5105.888 H356 2012
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | TK5105.888 H356 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011302488 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | TK5105.888 H356 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011302481 |
Includes index.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn{u2019}t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you{u2019}re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
