Tourism and hospitality marketing : a global perspective / Simon Hudson.
نوع المادة :
نصالناشر:Los Angeles ; London : SAGE, 2008وصف:xv, 467 pages : illustrations, maps ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 1412946867 (hbk.)
- 9781412946865 (hbk.)
- 1412946875
- 9781412946872
- G155.A1 H825 2008
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | G155.A1 H825 2008 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011126802 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | G155.A1 H825 2008 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011126800 |
Includes bibliographical references and index.
1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.
