Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.
نوع المادة :
نصاللغة: الإنجليزية New Jersey: John Wiley, 2010وصف:xxi, 298 pages : illustration ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780470504543 (cloth)
- 0470504544 (cloth)
- HF5415.2 .J444 2010
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .J444 2010 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011135100 |
Includes bibliographical references and index.
Part I: Essentials.--Chapter 1: The Marketing Divide.-- Chapter 2: Where Do You Start?.-- Chapter 3: The 10 Classical Marketing Metrics.-- Part II: 15 Metrics to Radically Improve Marketing Performance.-- Chapter 4: The Five Essential Nonfinancial Metrics.-- Chapter 5: Show Me the ROI!.-- Chapter 6: All Customers Are Not Equal.-- Chapter 7: From Clicks to Value with Internet Marketing Metrics.-- Part III: The Next Level.-- Chapter 8: Agile Marketing
"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket
