The business of events management / edited by John Beech, Sebastian Kaiser and Robert Kaspar.
نوع المادة : نصاللغة: الإنجليزية Harlow, UK : Pearson Education, 2014وصف:xxii, 393 pages : illustrations ; 31 cmنوع المحتوى:- text
- unmediated
- volume
- 9780273758624
- GT3405 .B87 2014
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات Temporary Shelves | الرفوف المؤقتة | GT3405 .B87 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000050042 |
Includes index.
Event management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. Carty -- Events in public spaces / Gernot Wolfram and Claire Burnill -- Events as sponsorship investment / Ariane Bagusat -- Trends in event management / Andreas Reiter.