Strategic product creation : deliver customer satisfaction at every level of your company / by Ronald L. Kerber and Timothy M. Laseter.
نوع المادة : نصالناشر:New Delhi : Tata McGraw-Hill, 2007وصف:xviii, 318 pages: illustration ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9780070659193
- 0070659192
- 0071486550
- 9780071486552
- TS170 .K47 2007
- Also issued online.
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | TS170 .K47 2007 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000019337 |
Includes index.
Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
Also issued online.