Communication in responsible business : strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch.
نوع المادة :
نصالناشر:New York : Business Expert Press, 2012وصف:185 pages ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 1606493248 (pbk)
- 9781606493243 (pbk)
- HF5718 C743 2012
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718 C743 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011083682 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718 C743 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011082685 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718 C743 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011082684 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718 C743 2012 (إستعراض الرف(يفتح أدناه)) | C.4 | المتاح | 30010011130077 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718 C743 2012 (إستعراض الرف(يفتح أدناه)) | C.5 | المتاح | 30010011130078 |
Includes bibliographical references (pages [165]-179) and index.
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
