Intellectual property strategies for the 21st century corporation : a shift in strategic and financial management / Lanning G. Bryer, Scott J. Lebson, Matthew D. Asbell.

Includes bibliographical references and index.

Corporate strategies, structures, and ownership of intellectual property rights -- Properly evaluating a target within intellectual property rights -- Growth through acquisition or merger -- Penetrating new markets through extension of goods or product lines or expansion into other territories -- Intellectual property : from asset to asset class -- Strategic patent management after the boom : managing the R&D and patent pipeline -- Global piracy and financial valuation of intellectual property revisited : threats, challenges, and responses -- When to litigate : rise of the trolls -- Using insurance to manage intellectual property risk -- Exploring alternative dispute resolution -- Outsourcing and offshoring of IP legal work -- Intellectual property legal process outsourcing -- Satisfying ethical obligations when outsourcing legal work overseas -- The brave new world of Web 2.0 and the 3-D internet : how to prepare your company to participate -- Managing green intellectual property -- Accounting and tax policies as they relate to intellectual property -- Intellectual property valuation techniques and issues for the 21st century.

A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management. Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations. Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed. Details the latest trends in valuation, exploitation, and protection of intellectual property. Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property. The combined expertise of lawyers, accountants, economists and other business professionals. Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.