Handbook of research on new product development / edited by Peter N. Golder, Debanjan Mitra

Includes bibliographical references and index.

PART I Introduction and Overview.--1. New Product Development Research: Consolidating the Present and Guiding the Future / Peter N. Golder and Debanjan Mitra.--PART II Idea Generation.-- 2. Taming the Creative Spark: Insights from research on creativity in new product development / Drew Boyd and Jacob Goldenberg.--3. The What, Who and How of Innovation Generation / Elio Keko, Gert Jan Prevo and Stefan Stremersch.-- 4. Customer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research Directions / Gregory J. Fisher and Eric (Er) Fang.-- 5. The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research / C. Page Moreau, Nikolaus Franke and Eric von Hippel.--6. Institutionalizing an Innovation Function: Moving Beyond the Champion / Gina Colarelli O’Connor.--PART III Market Analysis.-- 7. Digital Multisided Platforms: An Innovation Research Agenda / Raji Srinivasan and Nandini Ramani.-- 8. Innovation in China and India / Eden Yin and Jaideep C. Prabhu.--PART IV Product Design and Development .--9. The State of New Product Design and Forecasting Research: Recent Developments and Future Directions / Natasha Zhang Foutz and Vithala R. Rao.--10. Strategic Use of Product Enhancements: Upgrades, Add-ons, Extras, and Accessories / Steven M. Shugan.--11. Sustainable New Product Development / Ebru Genç and C. Anthony Di Benedetto.--12. Open Innovation in the Brand Management Context / Roger J. Calantone and Hang T. Nguyen.-- PART V Commercialization.-- 13. Global Product Launch: A Perspective on Past, Present and Future Research / David A. Griffith and Goksel Yalcinkaya.-- PART VI Market Outcomes 14.-- A Summary and Review of New Product Diffusion Models and Key Findings / Deepa Chandrasekaran and Gerard J. Tellis15.-- Word-of-Mouth Processes in Marketing New Products: Recent Research and Future Opportunities / Andrew M. Baker and Naveen Donthu.--16. Firm Innovation and the Stock Market / Simone Wies and Christine Moorman.--17. A Review of Crowdfunding Research and Findings / Venkat Kuppuswamy and Barry L. Bayus.--18. Antecedents, Consequences, and the Mediating Role of Innovation: Empirical Generalizations / Leslie H. Vincent, Sundar G. Bharadwaj and Goutam Challagalla.--19. Best Practices and Success Drivers in New Product Development / Robert G. Cooper.--Index.

Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.