عرض عادي

Strategic issues in international retailing / edited by John Dawson, Roy Larke, and Masao Mukoyama.

المساهم (المساهمين):نوع المادة : نصنصالناشر:London ; New York : Routledge, 2006وصف:xii, 218 pages : illustrations ; 24 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 0415343704 (hbk)
  • 9780415343701 (hbk)
  • 0415343712 (pbk)
  • 9780415343718 (pbk)
الموضوع:تصنيف مكتبة الكونجرس:
  • HF5429 S77 2006
موارد على الانترنت:
المحتويات:
The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalization as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Fournioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group PLC : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5429 S77 2006 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30010000083446

Includes bibliographical references and index.

The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalization as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Fournioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group PLC : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.

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