Data is everybody's business : the fundamentals of data monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens.

Includes index.

Introduction: Data Is Everybody’s Business -- 1 Data Monetization -- 2 Data Monetization Capabilities -- 3 Improving with Data -- 4 Wrapping with Data -- 5 Selling Information Solutions -- 6 Creating a Data Democracy -- 7 Data Monetization Strategy -- 8 Monetizing Your Data

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed. Key features of the book: * Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) * Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks * Rich with detailed case studies * Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.