عرض عادي

Politicking online : the transformation of election campaign communications / edited by Costas Panagopoulos.

المساهم (المساهمين):نوع المادة : نصنصالناشر:New Brunswick, N.J. : Rutgers University Press, 2009وصف:viii, 302 pages : illustrations ; 24 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 9780813544885
  • 0813544882
  • 9780813544892
  • 0813544890
الموضوع:تصنيف مكتبة الكونجرس:
  • JF2112.C3 P66 2009
موارد على الانترنت:
المحتويات:
Technology and the modern political campaign : the digital pulse of the 2008 campaigns / Costas Panagopoulos -- The technological development of candidate websites : how and why candidates use web innovations / James N. Druckman, Martin J. Kifer, and Michael Parkin -- Closing gaps, moving hurdles : candidate web site communication in the 2006 campaigns for Congress / Girish J. "Jeff" Gulati and Christine B. Williams -- Trickle-down technology? The use of computing and network technology in state legislative campaigns / Chapman Rackaway -- Do campaign websites really matter in electoral civic engagement? Empirical evidence from the 2004 and 2006 post-election tracking survey / Hun Myoung Park and James L. Perry -- Clicking for cash : campaigns, donors, and the emergence of online fundraising / Costas Panagopoulos and Daniel Bergan -- The impact of email campaigns on voter mobilization : evidence from a field experiment / David W. Nickerson -- Mobilizing the mobiles : text messaging and turnout / Allison Dale and Aaron Strauss -- Online political advertising / Michael Cornfield and Kate Kaye -- "Under construction" : weblog campaigning in the German Bundestag election 2005 / Steffen Albrecht, Maren Lübcke, Rasco Hartig-Perschke -- Mobile democracy : text messages, voter turnout, and the 2004 Spanish general election / Sandra L. Suárez -- Bloggers at the gates : Ned Lamont, blogs, and the rise of insurgent candidates / Kevin A. Pirch -- Voters, MySpace, and YouTube : the impact of alternative communication channels on the 2006 election cycle and beyond / Vassia Gueorguieva -- "Friend" the president : Facebook and the 2008 presidential election / Allison Slotnick -- The political impact of Facebook : evidence from the 2006 elections and the 2008 nomination contest / Christine B. Williams and Girish J. "Jeff" Gulati -- Conclusion / Costas Panagopoulos.
ملخص:"Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explore the impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along with e-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance"--Book cover.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة JF2112.C3 P66 2009 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30010000110906
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة JF2112.C3 P66 2009 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 30010000267245
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة JF2112.C3 P66 2009 (إستعراض الرف(يفتح أدناه)) C.3 المتاح 30020000015827

Includes bibliographical references and index.

Technology and the modern political campaign : the digital pulse of the 2008 campaigns / Costas Panagopoulos -- The technological development of candidate websites : how and why candidates use web innovations / James N. Druckman, Martin J. Kifer, and Michael Parkin -- Closing gaps, moving hurdles : candidate web site communication in the 2006 campaigns for Congress / Girish J. "Jeff" Gulati and Christine B. Williams -- Trickle-down technology? The use of computing and network technology in state legislative campaigns / Chapman Rackaway -- Do campaign websites really matter in electoral civic engagement? Empirical evidence from the 2004 and 2006 post-election tracking survey / Hun Myoung Park and James L. Perry -- Clicking for cash : campaigns, donors, and the emergence of online fundraising / Costas Panagopoulos and Daniel Bergan -- The impact of email campaigns on voter mobilization : evidence from a field experiment / David W. Nickerson -- Mobilizing the mobiles : text messaging and turnout / Allison Dale and Aaron Strauss -- Online political advertising / Michael Cornfield and Kate Kaye -- "Under construction" : weblog campaigning in the German Bundestag election 2005 / Steffen Albrecht, Maren Lübcke, Rasco Hartig-Perschke -- Mobile democracy : text messages, voter turnout, and the 2004 Spanish general election / Sandra L. Suárez -- Bloggers at the gates : Ned Lamont, blogs, and the rise of insurgent candidates / Kevin A. Pirch -- Voters, MySpace, and YouTube : the impact of alternative communication channels on the 2006 election cycle and beyond / Vassia Gueorguieva -- "Friend" the president : Facebook and the 2008 presidential election / Allison Slotnick -- The political impact of Facebook : evidence from the 2006 elections and the 2008 nomination contest / Christine B. Williams and Girish J. "Jeff" Gulati -- Conclusion / Costas Panagopoulos.

"Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explore the impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along with e-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance"--Book cover.

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