Cases in strategic marketing management : business strategies in Muslim countries / John A. Quelch.
نوع المادة :
نصالناشر:Upper Saddle River, N.J. : Prentice Hall, [2001]تاريخ حقوق النشر: copyright 2001وصف:vi, 178 pages : illustrations, maps ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0130283576 (pbk)
- 020147154X
- HF5415.12.I74 Q45 2001
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.12.I74 Q45 2001 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000077078 |
Includes bibliographical references and index.
Ch. 1. Introduction -- Ch. 2. Penetrating An Emerging Market -- Case: Daewoo's Globalization: Uz-Daewoo Auto Project / John A. Quelch and Chanhi Park -- Ch. 3. Planning A Joint Venture -- Case: Milkpark Limited - International Joint Venture / John A. Quelch and Afroze A. Mohammed -- Ch. 4. Exploiting Market Leadership -- Case: Koc Holding: Arcelik White Goods / John A. Quelch and Robin Root -- Ch. 5. Achieving International Expansion -- Case: Hikma Pharmaceuticals / John A. Quelch and Robin Root -- Ch. 6. Developing The Marketing Plan -- Case: Gillette Indonesia / John A. Quelch and Diane E. Long -- Ch. 7. Product Line Planning -- Case: SADAFCO / David J. Arnold -- Ch. 8. Launching A New Identity -- Case: Project Blue / John A. Quelch -- Ch. 9. Securing Distribution -- Case: Disney Consumer Products in Lebanon / John A. Quelch, Jean-Marc Ingea and Barbara Feinberg -- Ch. 10. Recapturing Market Share -- Case: EMDICO (A) / John A. Quelch and Yoshinori Fujikawa.
